Williams Interactive
A relatively new division of WMS gaming, Williams Interactive decided to have their own booth at G2E this particular year. I took lead production of the licensed graphics and overall placement of those graphics in the booth. My role required communication through various parties including the print vendor, booth contractor and licensing bodies.
The licensed images from the games were given to us to use for the various tradeshow graphics. We were responsible for making sure they were produced at the correct spec accompanied by the appropriate copyright. I took lead in making sure the graphics were created and handed off to the print vendors at the right size and dpi. This seemed to be tricky for a mainly digital team to create large format print graphics, nonetheless, we prevailed! We received wonderful feedback from the client and tradeshow reps.
Williams Interactive was a subsidiary of Scientific Gaming Corporation. They provided solutions for the iGaming industry, including white label products and marketing platforms for real-money gaming sites. I understand it as providing specific white label packages to Casinos that allow them to host their own brand online and for mobile gaming.